Siperian, Informatica And Master Data Management

Informatica MDM has grown to become the most successful and the most reliable software when it comes to managing and archiving huge amounts of data – something that had been troubling IT managers for the past few years. Many an IT manager has been impressed with Informatica’s ability to boost the performance of the IT department and, as a result, the performance of the entire organization as a whole. Not only that, the acquisition of Siperian has made things even better for people who can now reap the benefits of both the software’s combined features that work together to inflict Master Data Management techniques for the organization’s data resources.

Firstly, the respective Master Data Management programs are incredibly flexible so that they able to meet differing business’ demands and needs over time. Not just that, but the key feature also enables the software to easily cater to a number of major changes that the business plans to make in the structure and setup of the data. As the software lets the IT agent choose its own data structure (or run according to the Informatica data structure), one is able to mold the software any way they like. Moreover, when the change takes place, all previous data lineage and history is carefully preserved so that the annual auditing and accounts process is not disrupted.

Moving on, the Master Data Management software also ensures scalable matching that is not only accurate but also provides the organization with the ability to prebuild the major rules in MDM. As the software leverages the highest benchmark for data research, it empowers the IT agent with the ability to quickly find MDM that is duplicate – no matter in what format they are saved inside the system. This results in better search results, giving the organization better effectiveness and efficiency. The search can now be conducted in a host of different language while also catering to different character set searches. The results will be accurate – no matter how complex the business’ system is.

The workflow management feature in Informatica MDM is incredibly comprehensive and logical. Due to this factor, it is ensured that the data is smoothly transitioned and does not get lost or damaged in the process. The major rules that the software set for data management are simultaneously inflicted all over the enterprise so that approval capabilities, policies and the different processes are something that work all over the organization to ensure smooth operations. The data managers can, consequently, smoothly manage enterprise wide data without having to worry about causing glitches or errors in the business’ operations.

Finally, the combined abilities of Siperian and Informatica allow the organization to collect CRM and important customer data from popular social media websites, like Facebook and Twitter, and automatically archive this information for the business’ later use. This is done through matching the customer’s social media identity with the one that the organization has in store. Through this process, the CRM customer profile within the organization is largely enriched by adding on the latest contact information, favorite brands and the like, to the customer profile.